Formerly a face cream brand, L'arganium had initially created DIY labels for their product applicators. However, in preparation for their Hollywood gift-suite event, they recognized the necessity for more polished and professional labels. The product manager sought my expertise to craft a comprehensive branding strategy, which included enhancing the product labels showcased here.

The typographic portrait bust of Tyson is an artistic interpretation that uses text to establish a connection with his personal style and scientific beliefs. The words and quotes are deliberately positioned around his facial features, with the prefrontal cortex area adorned with "knowledge," "teaching," "facts," and "evidence-based" - which is a principle Tyson strongly supports. The typography, spacing, and design elements add depth and richness, capturing the scientific mood of the image.

The Morro Bay Customs car show was searching for a new designer to create mockups for their custom car show T-shirts to boost event promotion. I designed the shirt using Illustrator, my preferred tool for creating vector artwork. Occasionally, I utilize CorelDraw to meet specific client requirements, which most screen printers use to transfer the design to print.

Golden Valley Trucking sought to elevate its brand's professionalism. In line with their rebranding initiative, I crafted a bespoke truck illustration aimed at captivating auto and truck enthusiasts who value aesthetically pleasing semi-trucks to embody their businesses during product transportation. The design mirrors the allure of car show promotions, often featuring esteemed illustrated vehicle artworks.

Fiesta Insurance Franchise Corp. required a sports shorts design to promote their sponsored mascot as a part of their branding campaign in the Latino market. The design features a custom-illustrated proud Crow mascot with a soccer ball in the background and bright colors. The motive is to attract young athletic men who participate in regional soccer games.

The magazine's spread, featuring Futura and Palatino Linotype, targets students interested in printed decoration. The article's theme of carving designs into wood blocks influenced the decision to use Futura because of its sharp, geometric qualities resembling a chisel's edge, enhancing the spread's thematic connection and aesthetic appeal. By pairing a sans-serif typeface with a serif typeface, the combination of Futura and Palatino Linotype aims to create contrast while establishing visual hierarchy and balance.

Focus 05, a contemporary restaurant in New York City, caters to the millennial crowd. The subway advertisements were initially conservative and outdated, attracting an unintended audience. My role involved developing new design mockups with a modern aesthetic. The design brief mandated the inclusion of modern elements such as QR codes, social media links, and contemporary typography to appeal to the discerning tastes of Millennials. We incorporated organic colors and botanical elements to create an “outside in” vibe, addressing Millennials’ environmental concerns. The revamped design effectively resonated with Focus 05’s target millennial demographic by refining typography, imagery, color, and layout.